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11 Ways Print Design Trumps Web Design

Editor’s note: This is a contributed post by Vladimir Gendelman who's years of web and print design experience. He utilizes, a web-based printing company offering custom presentation folders and other marketing media. Follow him on Google+.

The reports from the death of print happen to be greatly exaggerated. Although web site design has advanced by leaps and bounds over the years, you may still find some things that flyers, presentation folders and brochures are capable of doing that technology has yet to replicate for your Web.

(Image Source:

Just because print design contains the leg up on web design (in some areas) this doesn’t mean that one is necessarily a lot better than the other. Quite the opposite is true; it takes both a print and web presence working together to make a brand identity with maximum impact so don’t move everything on the Web and cut print out completely.

Promoting Yourself Via Print: Ideas, Tips And Examples

At their very best, print media can certainly help to promote your online identity. And with the proliferation of QR codes and NFC technology, you can now create print that literally connects the audience to your internet designs. Here are 11 things print design are able to do but website design can’t.

1. Uniquely shaped canvas

No matter how creative your web page design ideas could possibly be, you happen to be always limited by a rectangular-shaped canvas to account for rectangular-shaped screens. Meanwhile, print designs can be die cut into nearly any shape, providing you greater design flexibility. A unique shape is frequently unexpected and helps make your printed media be noticeable.

(Image Source: behance)

2. Texture and touchability

Print designs are made to be touched, and so the way your design feels will have a major impact on how your audience perceives it. A positive sensory experience can lead to a stronger connection to your audience.

(Image Source: Chon Shoaff)

Embossing, die cutting and spot coating give your print media an engaging tactile sensation. Even the thickness and texture with the stock can leave a confident impression.

3. Shiny special effects

Print designs can capture the light in many different ways. Spot coating may make certain elements glossy, while foil stamping and metallic ink might be used to create shiny, reflective designs that are impossible to copy on a screen.

(Image Source: Loose Collective)

4. Full accessibility

The only way to access information is through using a computer, smartphone, tablet or another internet-ready device. This requires your audience to own one of these devices (as well as an internet connection and power source) so that you can view your design. Print doesn't.

Meanwhile, print designs don't fall back on another factor in addition to direct human interaction (figure it out and read it) and also this can happen at whenever and any place, allowing them to reach any audience in different situation.

5. Visual consistency

A web-based design may look wonderful on your screen but terrible on another, the color may be different, an individual may use technologies you didn’t anticipate, or perhaps pick the browser you wish they would use i.e. IE. There are a lot of factors to consider.

However in case you bank on print, it allows direct treatments for the finished product with greater visual consistency, since all copies are made with exactly the same materials and reviewed for variations in quality.

6. Harder to ignore

It’s easier to have an audience to ignore a website design because they can simply close their browser, hit the trunk button or even click a hyperlink and jump to a different website. In comparison, print media has to be physically thrown away, and due for the green movement which has taken over the entire world, something on print can have a higher probability of sticking around in homes, clinics and offices.

There’s also a greater chance that someone might stumble upon your marketing collateral down the road (if you find less competition for his or her attention) and become engaged with your design.

7. 3D design possibilities

A website design can only exist just as one image with a screen, so sense at all of three-dimensional design is only an optical illusion. Meanwhile, print media is an actual three-dimensional object, a lot of print effects (ideal under 3D printing) come with an actual, physical presence.

(Image Source: Katarzyna Krakowian)

For example, embossing is a kind of imprint method that creates a raised relief effect inside stock, allowing a design element to literally jump out at the viewers.

8. Less stress around the eyes

Many audiences still would rather read information on the piece of paper rather than backlit display screen because it creates a lesser strain on their eyes and vision. Too much time facing a screen can cause a variety of health hazards that have to do with sight, and maybe posture.

Printed materials let your audience you just read long passages of information with less or without discomfort. Even if science may well not support this, your audience is a bit more inclined to approach longer content on print that on screen.

9. Easier to scan for information

Since web designs must be viewed over a screen, you will find there's limit to how much information could be displayed immediately. This contributes towards the study of navigation that is important to retain your visitors, and keep them coing back.

With print designs, the audience can view a full page at once, making it easier to enable them to quickly scan the document to the information they need.

10. More authority

Anyone can create a online presence using free website building tools, templates and hosting services, and lots of websites on the market lead to malware, spyware and scam offers. As such, web designs don’t always carry a similar level of authority, authencity and credibility that print designs do.

Because print media requires a smart investment of time, work and cash to produce, it conveys a greater a higher level legitimacy for the audience.

11. Can be written on

Many people like to highlight sections of copy or write notes directly onto print media since it allows them to easily retrieve information (like a contact’s contact number) at a later date.

(Image Source: Printwand)

Although you can find programs that are capable of doing the same for a web page design, they may not be widely used and require a greater degree of work than merely jotting down a fast note. Also, when the crowd sees their unique handwriting on a piece of printed media, it generates a sense of familiarity and trust.

Can you think of various other advantages that print design has over website design? Do you disagree and think web site design is always the superior from the two? Leave us your answer within the comments!

Related posts:

  1. How to Setup and Print Wirelessly With Google Cloud Print

  2. Promoting Yourself Via Print: Ideas, Tips And Examples

  3. UI Design: Simple Ways to Add Mobile Navigation Icons

  4. 7 Ways to Keep Your Online Audience Reading

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