The Value of Reciprocal Links for Small Businesses

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reciprocalWhen it appears time to build links, you’re likely likely to be faced using a dilemma known as reciprocal linking. Whenever you make an effort to earn a backlink on a website, may it be through contributing a guest article or otherwise, there's almost always an opportunity that the Webmaster you’re talking to is going to desire to earn a backlink from the website in turn. Sure they get the great content, but why not push the envelope and try and get much more from this new partnership? You might be influenced to do this when someone approaches you for any link on your own website, and that means you can’t blame someone for asking.

This might put you in a job to make a decision about reciprocal linking. If you do not allow a featured piece of content and backlink on the website, this website might not provide you with the opportunity on the site. In other words, you lose the partnership as well as the backlink in the event you don’t reciprocate. However, is a link exchange just likely to cancel out the link it suited you to earn to start with? Is it worthwhile? This could be the big question, and it’s actually a somewhat complicated answer.


When to Use Reciprocal Links for Success

In the conclusion, reciprocal linking can actually work for your visibility and for SEO purposes, so it’s not something you should immediately dismiss. However, there are many different things that you must keep in mind should you want results:

Only link when it is natural and relevant.

These rules apply even though you’re not reciprocal linking, but it’s crucial that you point out because it’s more tempting to ignore this rule. You might desire to put a reciprocal link inside sidebar then it doesn’t hold as much weight, but this isn’t going to look natural to Google. The same can be said should you’re linking to something which isn’t relevant to your industry or website. You have to follow the rules if you don’t wish to get penalized.

Do not make your campaign for this system.

It’s not a good idea to build your entire link building campaign around reciprocal linking because then you’re canceling out your entire hard work (about). Things are likely to move faster if you’re building links and not definitely right back. After all, the thing is to earn links naturally inside copy of the text without ever having to ask for them.

It’s usually not worth every penny to reciprocate having a competitor.

It’s best in case you can take part in reciprocal linking using a company that compliments your organization and does not compete directly. For example, in case you’re a dentist, consider reciprocal linking with a toothbrush company in contrast to another dentist. This will help make sure how the links are not likely to compete with the other.

Consider the authority from the other website.

It’s often a good idea to check the authority from the website you may exchange a link with. If your website includes a PageRank 6 as well as a PageRank 3 wants a link on your website, it may not be worth it to give one of the links to that page. You would be finding a weaker link than your competitor will be getting.

It’s important to understand that in the end when you monitor backlinks, your links will probably be devalued in the event you’re engaging in a lot of reciprocal linking. Nevertheless, you’re still earning that visibility and you still are giving a relevant audience the chance to click on your own link.

A quick tip: Remember; don’t offer if you’re not asked!


When Reciprocal Links Are Best Left Untouched 

You must be very careful with reciprocal linking because too much can get you penalized by Google. In the past, websites were exchanging links in a very fast pace, that has been not helping readers in any way. Google of course put a stop to this and labeled it “link farming.” To make a long story short, it can be OK if you wish to engage in reciprocal linking following some of the rules above, but do not do that all the time. A few reciprocal links occasionally should be plenty to acquire that link you desired on exceptional site but not put you on trial for link farming.

What will be the thoughts on reciprocal linking? Have you found this tactic to be successful, and if so, what are the rules that you simply tried to follow to make sure you were successful? Let us know your story and your thoughts within the comments below.

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Razvan Girmacea

Razvan may be the CEO & Founder of Monitor Backlinks Ltd., a friendly link management tool, he successfully raised investment for his startup from SOSventures. With a developer background and passionate about entrepreneurship, he helps non-tech bloggers fix their blogs.

Razvan Girmacea


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