7 Effective Tools For Monitoring Your Online Reputation

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7_effective_tools_for_monitoring_your_online_reputation_-_click_and_inc_pic_1By you undoubtedly are aware that it is to your advantage to keep a detailed watch on and monitor your web reputation. Knowing, while half the battle, is part of the equation. Do you know how you can monitor that reputation?

1. Google is Your Best Friend

Set up Google News Alerts for you, your company name, and your products. This way, whenever anything about them appears in the news, you’ll have an email telling you about it.

2. Twitter

Of every one of the social media platforms, Twitter is the better when it comes to online reputation management. Unlike Facebook, which mandates that the poster tag you one which just hope to recognize any posts mentioning your organization, that can be done a search over the Twitter system to see if anybody has tweeted about yourself.

Note: Obviously you want to have accounts on all of the social media platforms to make it easy for website visitors to get in touch with you, but that's another article for another time.

3. Reputation.com

Reputation.com is often a comprehensive service which will monitor the info for mentions people, your small business, and whatever keywords you’ve chosen to focus on.

4. Trackur

One of the greatest things about Trackur is that is searches RSS Feeds, videos, and images as well as news articles and basic content-based websites. This service also has a variety of different pricing options including a basic tier that is certainly free.

5. LexisNexis

LexisNexis will be the database that professionals use after they want to find out about…well, anything, really. It’s a database of pretty much everything that has ever been published. If you want a comprehensive examine what is being said with regards to you online and offline, spending money on a membership here's definitely something you should do.

Bonus points? You can also apply it to look up information on your competition.

6. PeekYou

PeekYou allows you to search for your name and see what videos along with other information are attached to you. The great thing about this service is that it includes emails. This is a great way to discover what the other people who share your business are up to and helps you're making sure that there aren’t any impersonators operating under other contact information or websites.

7. Technorati

Technorati will be the key search tool to the blogosphere (a reputation every blogger hates but has still was able to gain traction). If you need to know what a blogger is saying in regards to you or who's linking to you personally, a Technorati search will assist you to with that. The service is free to use, and you will “claim” your websites and join them to your (free) account to ensure that nobody else carries a chance to claim ownership of which.

There are all sorts of tools and actions it is possible to take when you want to monitor your reputation. What you choose will almost certainly depend largely upon the time and how much of an effort you would like to make. If you have lots of time and want a lot of control you'll be able to monitor everything yourself. If you’re busy and don’t mind outsourcing, you are able to hire a want to do it for you. Good luck!

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  • License: Creative Commons image source

  • License: Creative Commons image source


Erin Steiner can be a freelance writer from Portland, Oregon, who covers a variety of topics.

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